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Insight & Opinion: How Public Relations Has Changed

Apr 2014 Issue of Wine Business Monthly
After 32 years as a publicist, it recently has seemed to me that the practice of public relations (PR) has never been more difficult. By that I mean quantifiable results are not only very hard-won, but the “quantifiable” isn’t always so “quantifiable.” A high score comes along, “but is the writer ‘meaningful’ enough?” the client will ask. We all are hoping for a “silver bullet” but disagree about how to launch it or what the compo...
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