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April 2014
Avoiding Label Approval Issues
Wineries that create unorthodox wine brands or labels need to be mindful of both state and federal labeling requirements to avoid costly consequences.
by Katja D. Loeffelholz and John Trinidad
With the federal government approving more than 100,000 wine labels each year, it is no surprise that some wineries have pushed the boundaries that divide art, free speech and obscenity in order to capture consumer attention. Walk into your local wine store and you may find labels that feature disappearing clothing or reclining nudes and brand names such as Fat Bastard, Frog’s Piss and Jesus Juice. Owners of these playful brands may run afoul of rules from both the U.S. Department of Trea...
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