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March 2014
Orderoso: Simplifying Order Management and Real-time Reporting
New mobile app facilitates better communication, from the winery down to the sales rep, to the distributor/wholesaler and back up the pipeline.
by Erin Guenther
Tracy Otoide was sitting in on a meeting between a friend and her sales rep, looking at hand-written orders for items to be sold in a children’s clothing store. The pieces of paper were passed around, faxed and sent around—“crazy things” were being done. So she called up her old friend, Rob Rhyne, with an idea. “I spoke to him and said, ‘Check out this piece of paper that gets sent around all over the place just to place an order,’” she said. &ldq...
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