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March 2014
Selling Wine in Las Vegas
Adjusting your bets in an unusual market
by Liza B. Zimmerman
In its slightly more than 100-year history, Las Vegas has never resembled any other wine market. Its sales dynamics are dominated by one wholesaler, with a sprinkling of smaller players, and much of the city’s food and beverage revenue had historically been paid for by revenue made from gaming. Several major wholesalers estimated that the percentage of food and beverage revenue paid for by gambling—referred to as comped revenue—may be down to a historic low of 20 to 40 percent ...
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