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October 2001
Bills of Lading Basics
by Veronica Barclay
Your physical distribution plan--the art of storing and shipping your wines to your customers--is a key variable in executing even the most carefully laid out marketing strategy. You can have the most modern, organized wine warehouse to date, but it won't mean a thing if you haven't planned the logistics of moving your wines out to your customers. Choosing to ship by air, sea, or land is only the first decision you'll make in trying to deliver your wines to your target markets. Your physical dis...
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