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How to Successfully Sell Your Wine Club

Aggressive tasting room staff can turn off visitors; a positive approach pays off.
Feb 2014 Issue of Wine Business Monthly
Pity the unsuspecting wine lover who happens into a tasting room, hoping to taste some wine and maybe buy a bottle or two. The customer has barely bellied up to the tasting bar and has already been hassled by an aggressive tasting room staff member focused only on selling a wine club membership. This salesperson has shown no regard toward showcasing the wine or even creating a warm bond between the customer and the winery, and the customer walks away (perhaps with that bottle or two) intimidated...
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