by Jake Lorenzo
Jan 2014 Issue of Wine Business Monthly
Any detective worth his retainer and daily expenses can tell you things are more complicated than they seem. The mild-mannered accountant sitting in his tiny office with his smudged bifocals might be doing lucrative business as a bookie specializing in college football. That simple housewife in the checkered apron pulling out a freshly baked tray of brownies could be getting the entire neighborhood high with her baked goods. That good looking 30-year-old jock having a beer at the bar may sneak h...
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