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January 2014
Wine Industry Software Directory: Direct-to-Consumer Sales and Compliance Edition
by Mary-Colleen Tinney
Direct-to-consumer (DTC) sales are a critical channel for most non-enterprise wineries (and even some enterprise-level wineries, too). Managing this sales channel not only takes significant investment into the right employees and executing well-constructed DTC business plans, it also means having the right technology tools to facilitate and grow sales. As the DTC channel evolves, so has the DTC software. The trends include a move toward single-source technology, a higher number of mobile option...
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