2014 Unified Guide: Trends, What We'll be Looking for at Unified
WBM writers discuss the product categories and industry trends they will be looking for at this year's Unified Wine & Grape Symposium.
by Bill Pregler, Curtis Phillips, Mark Greenspan
Staff writer and “What’s Cool” columnist
After we get past the passion of the fruit and romancing the wine, it is important to remember a winery is actually a business. As such, it is my task each year to roam the halls of Unified, looking for ways to improve our bottom line. My goal is to find “products that are smart, make your tasks easier and provide cost and labor savings.” This then becomes the basis of my monthly “What’s Cool”...
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