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October 2013
Large-Scale Viticulture: What's Gotta Give?
Smaller margins for larger vineyards mean that compromises need to be made. But sustainable practices are even more critical in large operations.
by Mark Greenspan
Though I spent nearly nine years with one of the largest wineries in the world before leaving for private consulting, my focus then, as now, was on smaller-scale coastal vineyards and wineries. I believe that I have previously conveyed my rather embarrassing, yet enlightening, moment in Fresno many years ago, speaking to a group of growers about the benefits of deficit irrigation of vineyards when a grower piped in to say how that practice would benefit the winery but not the growers. He said it...
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