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Large-Scale Viticulture: What's Gotta Give?

Smaller margins for larger vineyards mean that compromises need to be made. But sustainable practices are even more critical in large operations.
Oct 2013 Issue of Wine Business Monthly
Though I spent nearly nine years with one of the largest wineries in the world before leaving for private consulting, my focus then, as now, was on smaller-scale coastal vineyards and wineries. I believe that I have previously conveyed my rather embarrassing, yet enlightening, moment in Fresno many years ago, speaking to a group of growers about the benefits of deficit irrigation of vineyards when a grower piped in to say how that practice would benefit the winery but not the growers. He said it...
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