The Sweet and the Sour
Why I think sweeter wines fail to capture more new wine drinkers
Oct 2013 Issue of Wine Business Monthly
Like any consumer product company, wine companies end up chasing their tails almost as much as they chase customers. Recently, the consumer side of the wine press has been aflutter with news that an obscure French winery has introduced a cola-flavored “wine.” As a business move, the whole thing is pretty savvy even if all the winery gets out of the release is its 15 minutes of fame and some free PR. I’m pretty confident that the cola-flavored-wine-thing wouldn’t satisfy m...
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