Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly winebusiness.com homepage Winejobs.com homepage winebusiness.com homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
September 2013
Industry Roundtable: Hospitality, Direct-to-Consumer Sales and Social Media
Creating a successful hospitality experience in the tasting room, and how wineries use social media to connect with consumers and foster their direct-to-consumer business
by Lance Cutler
There used to be a time in the wine business when direct-to-consumer (DTC) marketing meant someone knocked on the door of your winery. A cellar rat would stop what they were doing, let them in and pour some wine for them. Hopefully, they would buy a few bottles of wine and learn something about your winery. As more and more wineries popped up, touring wine country became fashionable. Wineries began staffing tasting rooms and pouring their wines for the tourists. Wine tasting became incredibl...
» Article access restricted to registered members of winebusiness.com/winejobs.com
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.


subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2014 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463