Sep 2013 Issue of Wine Business Monthly
Treasury Wine Estates Pours $145 Million in Wine Down the Drain Poor sales in the United States have forced Treasury Wine Estates to dump nearly $145 million worth of wine down the drain. The wine had passed its drink-by date, was deemed too old to sell and was destroyed. Treasury has said that it overestimated demand for its wines in the United States in the past year. Sales fell below 13 million cases in 2011, versus the 16.9 million sold in 2009. A majority of its sales run in the low-price...
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