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August 2013
Retail Sales: Wine-based Pouches on the Rise
The category is growing at 31 percent and represents $180 million in sales.
Wine based-pouches, a more than $100 million segment within the pouches category, represent a blurring of what’s wine, what’s not wine and what’s spirits or beer. The pouch category is growing at 31 percent and represents $180 million in sales that didn’t exist a couple years ago. According to Danny Brager, VP of beverage and alcohol at Nielsen, wine-based pouches are by far the largest portion of the pouches category as they account for about 60 percent of the pouches b...
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