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July 2013
Product Review: Selecting Wine Club Software
Matching the goals of your wine club with a solution that best fits your needs
by Theresa Dorr
Wine clubs generate annual recurring revenue for wineries and build loyal, lasting customer relationships. However, club managers agree that the biggest problem with wine clubs is the headache that comes from managing them. A simple Google search produced a list of 20-plus vendors that offer a wide variety of solutions to support wine club management. It is great news that wineries have options, but the more choices that are available, the more difficult it can be to find the best solution for o...
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