Implementing New Technology
by Cyril Penn
Jul 2013 Issue of Wine Business Monthly
It’s often been said that the wine industry is slow to adapt to new technology. There’s some truth to this because the wine business isn’t that big—at least in comparison to many other industries. While a handful of wineries make most of the wine produced by volume, there are thousands of wineries making fewer than 5,000 cases each year. At many wineries, the owner is the winemaker, grape grower, human resources department and the janitor. Really, though, the pace of cha...
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