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May 2000
Wine Web Warehouses
Companies Marketing to Consumers May Need Pot of Gold to Start
by Paul Franson
Selling wine to consumers is easy; getting that wine to them is another matter. Firms such as Ambrosia and wine.com have invested large sums to create the infrastructure that lets them profitably serve individual customers who buy as little as one bottle of wine and need it shipped to locations where laws can differ within a single state.Their success highlights the rising importance of a third mode of distribution-- not through traditional channels or Ambrosia's wine warehouse grew from 4,...
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