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May 2013
2013 WBM/SVB Tasting Room Survey Report
Tasting room sales and traffic are on the rise while wine clubs and tasting fees flourish across the U.S.
by Cathy Fisher
The 2013 Wine Business Monthly/Silicon Valley Bank Tasting Room Survey reveals recent t rends in tasting room sales, tasting fees and wine club growth. Most notable is that direct-to-consumer sales through winery tasting rooms are increasing, particularly in the premium range (wines above $40), and price increases have become more tolerated and accepted in contrast to recent years. Additionally, more tasting rooms than ever are now charging tasting fees—79 percent in 2012 compared to 70 p...
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