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Terroir—The Place, Time and the People
Sep 2001 Issue of Wine Business Monthly
 Terroir--The Place, Time and the People Coordinating Editor, Danny Schuster Terroir is one of the most discussed, yet least understood topics in the wine trade. Being an untranslatable French word has shrouded it in a certain mystery for a long time. This has not allowed a clear, translatable message to come across which could begin to explain in some way an argument. There is a current international discussion, with some doubting the validity of the terroir theory. An example of this is G...
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