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Sep 2001 Issue of Wine Business Monthly
Editor:I received a funny email message that lists actual product warning labels that are so ridiculously obvious to the average person that it's laughable. But the message makes a serious point about a culture that warns consumers not to do what common sense already tells us. More and more, product-warning labels are becoming meaningless, and as a result, more consumers are ignoring them. The new ATF Rule Notice Number 917 that proposes a larger, more readable and prominent health warning label...
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