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September 2001
Is Your Winery Production or Marketing Driven?
by Veronica Barclay
As you planted grapes, built a winery, and bottled wines, did you have any idea who was supposed to be buying them? Most production-oriented attitudes are slanted towards the philosophy that if the wines are good, they will sell themselves. Many producers bottle wine because they have access to the grapes or juice, without any knowledge of how their selected varietals are doing in specific markets.Market-driven wineries play a major role in product planning by listening to prospective customers,...
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