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Mar 2013 Issue of Wine Business Monthly
If you’ve attended the annual Unified Wine & Grape Symposium, the largest wine trade show held annually in the United States, you know how daunting it can be. It’s enormous. Vinitech, held every other year in Bordeaux, France, is an order of magnitude bigger: picture two or three Unified shows lined up side by side with an emphasis on winery and vineyard equipment. There are so many tractors, and the big equipment makes Unified seem small. Vinitech attracts 50,000 attendees from...
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