The Rising Tide of the Central Coast
A diverse, dynamic and experimental AVA
by Alison Crowe
Mar 2013 Issue of Wine Business Monthly
Growers and winemakers who live and work on the Central Coast seem to agree that it’s impossible to generalize about the appellation and largely define their brands and their wines based on sub-AVAs, like Santa Rita Hills and Arroyo Seco. Yet nationally, wholesalers, trade and consumers, still under the influence of the movie “Sideways” and large volumes of value-priced Chardonnay, are often unfamiliar with the diversity and vibrancy of this area. The Central Coast AVA covers ...
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