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February 2013
Optimizing Your Website for Mobile
With an increasing amount of website traffic coming from smartphones and tablets, wineries need to think about how to enhance their mobile presence.
by Rick Bakas
Mobile shoppers are now considered to be more valuable, more influential and less price-conscious than traditional in-store shoppers. “Mobile devices are becoming a consumer’s primary digital life link; marketers have an opportunity to engage those customers with an experience that drives real value for a brand,” according to Kurt Hawks, general manager of leading mobile and ad network generator Greystripe. Mobile has actually been gaining in relevance since 1996 when Nokia in...
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