Mystery Shopping Lessons
How a mystery shopping program can improve customer satisfaction, and the seven key lessons learned from more than 500 mystery shops at wineries
Feb 2013 Issue of Wine Business Monthly
You have come a long way in creating your business and making wines that consumers will love. You have spent millions on building a beautiful winery and are making great wine. You have a winemaker you are proud of and a unique, interesting story to tell. You thought the hard part was over. But now you find yourself focused on doing exactly what every single one of your winery neighbors are doing: Trying to share your wine and brand story in a compelling way, trying to drive sales and build lon...
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