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February 2013
The New American Wine Market: Responding to Transformation
by Barbara Insel
The United States’ fine wine market continues its recovery, but the aftershocks of the “Great Recession” will linger for some time. The recession accelerated the restructuring already underway in the market but also long overdue modernization. American Consumers Are Tired of Feeling Poor After years of austerity, American wine consumers are “tired of feeling poor.” Consumers want to try to live well, even with emptier wallets. The wealthy already started spending ...
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