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An Update on Zinfandel

The latest on how California's big, rowdy red is faring in the market
Jan 2013 Issue of Wine Business Monthly
Zinfandel has long been a beloved grape on the American market. Its generally lush, fruit-forward profile and easy, big food-pairing style have made it an often-requested wine around the country. Its generally high-alcohol level also gives it a sweet appeal on the palate and satisfies customers who are used to high alcohol-by-volume levels and sometimes equate them with “more bang for their buck” on their wine purchases. “Zinfandel is going well on-premise, in part because of ...
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