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Brand: Identifying Brand Touch Points

Building a complete relationship with your audience
Jan 2013 Issue of Wine Business Monthly
Editor’s note: This is the second article in a three-part series that focuses on identifying brand touch points. The first article (December 2012) covered the philosophy and creation of brands, and the next article will cover how to create your own brand strategy for your business. Every brand lives in an ecosystem of consumers, competition and commerce that makes finding and falling in love with new brands incredibly difficult. Brands struggle to grab audience attention because they have...
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