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Designing a Wine: Work Backwards

Making the product first, then searching for a market, is truly the backwards approach.
Dec 2012 Issue of Wine Business Monthly
I like to tell people that making wine is easy: “Just take grapes, smash a few and let the yeast do its thing.” Making wine isn’t hard. The hard part is making wine good enough that people actually want to pay the price at which you’re selling it. Now that harvest is more or less over, it is time to start thinking about next year. It’s easy to say, “Next year? I haven’t even run everything to barrel yet!” But the typical winery budget cycle starts...
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