Month in Review: Does Your Brand Matter to Your Customer?
by Cyril Penn
Dec 2012 Issue of Wine Business Monthly
As the December issue heads to the printer and on to subscribers, the East Coast is recovering from the devastation of Hurricane Sandy. The vineyards and wineries in the region more or less were unharmed. The grapes were picked before the storm hit. Along the North Coast of California, harvest has been winding down, though a surprising amount of fruit is still hanging. A big harvest got bigger. Some growers wound up with way more grapes than anticipated. Tank space has been tight. Some wineries...
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