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November 2012
Promoting Regional Wines Using Wine Quality Alliances
Defining and marketing wine quality
by Pat Howe
Many wineries across America are voluntarily submitting their wines to regional “Quality Alliances” or “Quality Groups” for testing and approval. The goals of these regional quality alliances in the United States are somewhat varied, but the overwhelming number of them exist primarily to promote the region’s grapes and wine. Many of these groups, consisting mainly of members of regional winegrowers’ associations, have specific parameters that must be met or ex...
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