What's Cool: Pizza Ovens Expand the Tasting Room Experience
Stone hearth cooking creates new revenue streams and opportunities for promotional programs.
by Bill Pregler
Nov 2012 Issue of Wine Business Monthly
I like to write about cool products that with good marketing will make you money. Story ideas can come from anywhere and who knew this month I would be talking pizza ovens? As I’ve been traveling the wine roads of Sonoma County, I’ve been noticing that ovens are beginning to show up everywhere—and they are not just for baking a slice of pie. Today wineries are offering gourmet food and wine pairings, often for its wine club members. Amista Vineyards in Dry Creek Valley feature...
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