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April 2001
Tasting Room Sales Commissions
Options to Consider
by Veronica Barclay
Do you need to find new ways to attract good people to work--and stay working--in your tasting room? Perhaps you should consider starting or fine-tuning a sales compensation program to help increase your winery's sales and profits. Incentive programs can involve commissions, bonus plans, merchandise, prizes, profit sharing, or other rewards that are offered to salespeople in order to help motivate them to sell more wine. However, most wineries use some form of cash commission incentive to prompt...
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