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September 2012
The Importance of Implementing a CRM Program in Your Tasting Room
Customer Relationship Management commonly used in direct-to-consumer programs but not in tasting rooms
by Mary-Colleen Tinney
Over the last several years, wine industry technology leaders have been urging wineries to embrace customer relationship management (CRM) techniques that other consumer product categories consider vital to their success. Though the vast majority of wine is still sold through the three-tier system, the direct-to-consumer (DTC) channel is critically important to many wineries in the United States and Canada. For wineries, understanding their customers through CRM, thus knowing much more about thei...
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