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September 2012
Keep It Cool
Expansion of temperature-controlled shipping options aid winery profits.
by Michael S. Lasky
The summer is the best of times for wineries. Guest visitation is at its highest. Tasting room sales explode. Wine club enrollment soars to its temporal peak. So what could possibly louse this up? Try summer. Its inevitable, thermometer-busting heat results in postponing shipping of tasting room and wine club orders until mid-October to avoid likely heat-induced spoilage. And that delay causes accumulated storage, invites order cancellations and hurts potential sales, both online and in the tas...
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