Follow us on Twitter Subscribe to Wine Business Monthly Wine Business Monthly Archives Advertise in Wine Business Monthly About Wine Business Monthly homepage homepage homepage Wine Business Monthly Homepage
Wine Business Monthly - The Industry's Leading Publication for Wineries and Growers
Sign In | New User? Register  
September 2012
Keep It Cool
Expansion of temperature-controlled shipping options aid winery profits.
by Michael S. Lasky
The summer is the best of times for wineries. Guest visitation is at its highest. Tasting room sales explode. Wine club enrollment soars to its temporal peak. So what could possibly louse this up? Try summer. Its inevitable, thermometer-busting heat results in postponing shipping of tasting room and wine club orders until mid-October to avoid likely heat-induced spoilage. And that delay causes accumulated storage, invites order cancellations and hurts potential sales, both online and in the tas...
» Article access restricted to registered members of
Already a Member?

Click the button below to sign in:

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

subscribe to print | archive | advertise | 800-895-9463
Copyright© 1994-2015 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.
subscribe to print | archive | advertise | 800-895-9463