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September 2012
Retail Sales Analysis: Zinfandel Sales Flat But Price-Points Above $12 Show Strong Growth
Sales for Red Zinfandel are down slightly in the total U.S. food, drug, liquor and convenience market channels in the 52 weeks ending June 23, according to Nielsen scan data, but the price-points above $12 are showing strong growth. “These price-points account for one-third of dollar sales for Zinfandel,” Danny Brager, VP group client director at Nielsen, said. “The largest price segment of Zinfandel is between $9 and $11.99, however this segment has declined in value by about ...
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