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September 2012
Breaking Distribution Barriers for Texas Wine
Marketing dollars and industry scalability are hurdles to overcome.
by Liza B. Zimmerman
Texas has long been ranked as one of the top wine-producing states in the U.S. in terms of volume: No. 5 to be exact, according to the Texas Wine and Grape Growers Association (TWGGA). Despite the continued growth of the state’s wine industry, the question remains if producers can get their message about quality and diversity beyond their local borders. Similar challenges are being faced by the wine industry in lesser-known West Coast regions and in states like New York and Virginia, which...
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