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September 2012
Sweet Red Wine Products Drive Zinfandel Growth
Can production meet demand?
by Jennifer R. Thomson
Data from the crush and acreage reports coupled with less than average yields in recent years and consumer demand for sweet red wine indicate there may be a shortage of Zinfandel. Although the data indicates a shorter than ever supply, brokerages are cautioning the industry to not make long-term decisions based on short-term trends. Crush Report Zinfandel was the second most crushed variety in California in 2011 and accounted for 8.9 percent of the total 2011 crush or 345,168 tons. District 11...
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