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Research Notes: The Significance of DIAM's Bottle Variation Study

Sep 2012 Issue of Wine Business Monthly
There is an old bromide that runs, “There are no great wines, only great bottles of wine.” Bottle-to-bottle variation is a greatly under-discussed aspect of the wine industry. I’m not even talking about the vintage-on-vintage variation one would expect with any natural product. To my mind, we can limit the discussion of bottle-to-bottle variation to any consumer-detected difference between wines bearing the same label (i.e., same vintage, varietal, winery and vineyard, if so de...
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