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August 2012
2012 Packaging Survey Report: More Wineries Going Digital for Label Printing Options
by Mary-Colleen Tinney
According to the 2012 Wine Business Monthly Packaging Survey, wineries are overwhelmingly turning to the latest technologies for label printing and adhesion to bottles. This technological embrace, however, has not meant that wineries are more frequently willing to change or redesign their labels. The survey shows that digital printing usage has jumped 47 percent since 2010, solidifying its position as the most popular process for wine label printing—a lead not likely to be conceded in the...
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