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August 2012
Insight & Opinion: The Tipping Point?
Why tasting room visitors should be free to tip via credit card
by John Stallcup
Back in “the good old days,” wine tasting was free—and if you were charged for the tasting, you got to keep the glass. Some tasting room visitors make a point of reminding the staff of the good old days. A few of those wine-tasting experiences remain even today. Currently a number of different strategic models are being worked out live every day in winery tasting rooms. Whether “by appointment only” or “no appointment necessary,” you can have a wide var...
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