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August 2012
What's Cool: New Packaging from AstraPouch
Expanded line of pouches and fillers now affordable for wineries of any size
by Bill Pregler
I recently talked with Dave Moynihan, president of AstraPouch, who two years ago introduced the U.S. wine world to his new concept package from South Africa. Back then I wrote about the durable 1.5-liter soft pouch and its many attributes, like having high portability with low material cost, acting as a billboard for creative graphics, eliminating oxidation and even offering accessibility to no-glass venues. All this makes for new marketing ideas “outside the box.” Which is the whole...
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