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July 2012
The iPad Winery
From the vineyards to sales, Jordan transforms how it does business.
by Michael S. Lasky
A couple of years ago John Jordan, the owner and CEO of Jordan Vineyard & Winery, wanted to give a special Christmas gift of appreciation to his employees. He had always been comfortable with technology and a strong believer in how technology can improve work efficiency. So with that in mind, he gave each of the nearly 100 employees of the winery an iPad2. Not just any iPad but the top-of-the-line 64GB model with WiFi and 3G cellular service. As Jordan explained it, “I wanted the st...
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