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July 2012
The Off-Shore Wine Advantage
Insight on how cruise ships source and market wines
by Liza B. Zimmerman
How cruise lines offer such an extensive range of competitively priced wines to their guests can seem like a mystery to the uninitiated. When I did wine education on the high seas, I was pleasantly surprised by the impressive and well-priced wine selection. Cruise lines may benefit from access to duty-free pricing and buy wine locally in many of their ports of call; however, they also have another secret weapon: specialized distribution—broker and marketing agencies specifically dedicate...
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