Month in Review
Unraveling the Mysteries of Wine
by Cyril Penn
Jul 2012 Issue of Wine Business Monthly
One of the reasons the wine business is so interesting is that there’s just so much to it. Being involved in the world of wine never gets boring. From growing grapes to making wine to packaging, marketing, selling, and even consuming it, there are so many aspects of wine to consider—countless individual areas to pursue in the quest for knowledge. This can be especially challenging in the small winery, where a successful vintner is expected to master a number of different disciplines...
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