by Jake Lorenzo
Jun 2012 Issue of Wine Business Monthly
Many years ago, when Jake Lorenzo told his father that he was going into the wine business, there was not a lot of familial support. If my memory serves, my father said something like, “Wine! What are you, nuts? Why don’t you learn something worthwhile, like how to make good bourbon?” It didn’t take too many years for the old man to be won over. He and my mom would come up to Sonoma for every harvest. They’d help make our homemade wine and then hang around the comm...
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