The New Wave of Sweet Reds
Years after Riunite, fueled by Moscato's success, a new genre of wines hits the market.
Jun 2012 Issue of Wine Business Monthly
There is a clear evolution in the wine market, and it has little to do with “classic” sweet reds, like Port or Banyuls. Riunite is the likely granddaddy of the movement, and Mateus could play the grandmother. White Zinfandel might be the brilliant oldest child (of dubious background) and Moscato the late-to-the-game, successful younger cousin. The American public continues to drink sweet wines, though many are loathe to admit it. With all the focus on reds being potentially better...
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