What's Cool: Get Ready for Growlers
New refillable half-gallon jug program in tasting rooms keeps customers coming back.
Jun 2012 Issue of Wine Business Monthly
Have you been to your local winery to get your growler refilled? I have, and in fact, the next time my growler-card is stamped, it means my 64-ounce jug of premium Cabernet blend is half-price. Get ready for the latest packaging design used in tasting room marketing. Growlers are refillable, resealable bottles that are becoming a mainstay for the booming craft beer industry. A major glass supplier is Bottless of Bend, Oregon, currently offering a wide selection of designs to more than 300 brewe...
» Article access restricted to registered members of winebusiness.com/