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May 2000
Revisiting Wine Case Sizes
by Dorothy Gahimer
Editor:In response to Mark Easley’s comments, our outside sales representative (I’m going to get myself in trouble here) is about 125 pounds, wringing wet. She is a hard worker and a great salesperson and struggles many cases of wine from the cellar, into and out of a van, and into restaurants and shops. Yes, Mark, we agree: It’s time for the industry to adopt something other than the 12-pack case. In an effort to recycle empty cases at the tasting room, we cut and hot glue 12-...
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