DESCRIPTION: The Wines & Vines Online Marketing System (OMS) is the industry standard marketing application. The OMS is a web-based marketing tool used to search and export data on over 7,500 wineries in North America. It helps improve marketing effectiveness, manage customers and identify new leads. This extremely powerful tool is used by wine and grape industry suppliers, associations, distributors, growers and direct wine shipping companies. Grower, distributor, retailer and custom databases are also available.